The Maslow at Time Square: a new concept in hospitality

The metamorphosis of Sun International’s Time Square in Menlyn into an encompassing, state-of-the-art hospitality, business and leisure hub is almost complete. One year since a new era in entertainment for Tshwane was hailed with the opening of the casino and restaurant complex, and three months since the launch of the multipurpose 8,500-seat Sun Arena, Sun International is about to unveil the final phase of this ambitious project – The Maslow at Time Square.

Opening this month, The Maslow at Time Square offers an entirely new concept in hospitality. A first for South Africa, this 238-room specialist business hotel offers multi-level accommodation options – from standard to premium – all under one roof. The 17-storey hotel is packed with state-of-the-art facilities and technology that will delight and satisfy every business executive.

The Foundation Level, offering a full range of amenities that exceed basic accommodation needs, is designed to deliver good quality service, design and physical attributes to meet guest expectations. The Median Level offers a deluxe experience, with a wider range of facilities and superior design qualities that meet the needs of discerning guests. On the Median and Foundation levels, guests have access to a well-equipped, modern gym, The Maslow Hotel pool and a conference centre.

The Zenith Level offers an exceptional range of facilities and premier services that are not only comprehensive, but also highly personalised and prudently crafted to provide the most exclusive experience. At the pinnacle of the high-rise hotel, the Zenith Level features a butler service, a fully stocked mini-bar, the Luminary Lounge, the Solis Bar and infinity pool, and private boardrooms on the 14th floor.

The concept for the hotel is inspired by the psychologist Abraham Maslow and his well-known hierarchy of needs. From the outset, the team at the hotel has applied Maslow’s straightforward approach to understanding customers’ needs in its service philosophy, to deliver a seamless experience from check-in to check-out, and between work and play.

The hotel provides an environment where guests have everything they need – facilities, technology and intelligence – at their fingertips. This is where guests live comfortably, can facilitate business, and enjoy premium leisure facilities to ensure relaxation. All the senses have been catered for, offering everything from business to leisure facilities, with tempting eateries, a relaxing business lounge and 13 bespoke conference rooms. “With the very best facilities and multi-level accommodation options, The Maslow at Time Square has an unprecedented offering that puts it in a league of its own. Every aspect has been intuitively designed to help guests balance work and life.”

“Our hotel offers superior guest amenities and services which are non-intrusive and tailor-made for the individual. That’s because we understand that everyone’s needs are different,” says Brett Hoppé, General Manager at Time Square. The guest rooms are The Maslow Time Square’s perfect response to a full day of productivity. Each room is elegantly designed with air conditioning, flat screen TVs, luxurious linen, and world class amenities. The Maslow Time Square goes beyond what has traditionally been expected from accommodation for professionals, creating an environment in which ideas can be both conceptualised and realised.

The Maslow hotel adjoins the vibrant Time Square, which boasts 18 bars and restaurants by an eclectic ensemble of South African and international personalities within its offering.