North West Gambling Board media campaign on illegal gambling in full swing

The North-West Gambling Board has recently launched a media campaign on illegal gambling. The campaign is aimed at raising awareness on illegal gambling and to encourage punters and members of society to report illegal operations to the board and relevant authorities.

Illegal gambling continues to be an area concern for the Board particularly in the province’s economic hub which is Rustenburg and its surrounding towns and the Far West of the province which includes towns in Vryburg in the Dr. Ruth SegomotsI Mompati District Municipality.

Chief Executive Officer of the North-West Gambling Board, Mr. Nathan Oliphant maintains illegal gambling continues to have a stubborn presence in the province despite efforts to curb it. And a multifaceted approach is needed to deal with illegal gambling: “Our plan is multifaceted in nature. Our adverts on illegal gambling are currently running in four mayor towns of the province on Digital Billboards. We have also taken our campaigns to one of the biggest Radio Station in our province which is Motsweding fm and it has an audience reach of close to three million listeners. We are hopeful that this campaign will yield desired objectives,” said Mr. Oliphant.

In a recent “meet & greet” drive with industry leaders both in the North West and Gauteng, Mr. Oliphant urged the board’s licensees to be part of the solution in fighting the scourge of illegal gambling in the province.

“We need to pull together in this fight because illegal gambling poses a very serious threat in the industry. It continues to reverse the many gains and the strides we have made in creating a conducive environment for the industry to thrive, particularly in creating opportunities for the Previously Disadvantaged Individuals including contributing to Local Economic Development (LED),” added Mr. Oliphant.

Several licensees have already committed to assist the board in the roll-out of the campaign.