Sportradar has announced a new addition to its ad:s marketing service with paid search, allowing operators to effectively reach and acquire customers searching betting and gaming-related topics online.
With paid search receiving up to 50% of operators’ digital marketing budgets, this enhancement to ad:s means Sportradar’s industry-specific marketing service now covers all major digital advertising channels. Beta tests of the ad:s paid search solution have also demonstrated a more than 30% uplift in customer registrations and an over 40% increase in first-time deposits.
By integrating its premium content, including live data, live odds and real-time jackpots, into operators’ websites to create dynamic landing pages, Sportradar’s ad:s paid search now provides operators with greater search coverage, increased ad relevance and more accurate targeting.
Nikolaus Beier, SVP marketing services at Sportradar, said: “Paid search is an essential marketing channel for betting operators to acquire customers. Only Sportradar, through the combination of our unrivalled expertise and innovative technology, can deliver the industry’s most effective, efficient and comprehensive paid search solution for operators’ customer acquisition efforts.”
