Soft2Bet links up with MiFinity

Casino and sportsbook operator group Soft2Bet has announced a partnership with global payments provider, MiFinity.

The MiFinity eWallet is now available to consumers as a payment method across Soft2Bet’s multiple brands, languages and markets.

Soft2Bet’s portfolio comprises 17 bespoke online casinos and sportsbooks brands, including its cutting-edge casino product Nomini, and popular sportsbook Rabona, named after the innovative football trick.

The MiFinity eWallet is a fast, simple and secure way for customers to perform transactions with multiple local payment options that support deposit, withdrawal and transfer functionality in different currencies.

The new deal sees Soft2Bet continue to ensure its customers have access to the industry’s most state-of-the-art technology.

Alberto Pittoni, Chief Commerical Office at Soft2Bet, said: “Launching MiFinity’s cutting-edge eWallet across our brands will provide our players with a range of options to deposit and cash out their winnings.

“Giving our customers the best possible user experience is paramount. Offering a vast array of local payment solutions, along with the best games on the market, is key to our rapid development.”

Michael McDevitt, Chief Product Officer at MiFinity, said: “We are very excited about the launch of our eWallet with Soft2Bet. This has come about following months of hard work by all the relevant parties and we are really looking forward to growing our partnership further in 2020 and beyond. 

“Soft2Bet are a global player with strong brands in the online gaming space which complements our shared vision and growth strategy nicely.  We look forward to building momentum for the MiFinity platform across all their brands.”