Mesquite Gaming has announced that Andy Falkof will take a new role as vice president of marketing and advertising, bringing over 20 years of marketing experience to CasaBlanca Resort & Casino and Virgin River Hotel & Casino – Mesquite Gaming’s properties located in Mesquite, NV.
Falkof’s gaming career began with Caesars Entertainment, and he later became vice president of loyalty marketing for Sands China, where he remained for six years. He then joined Melco Resorts & Entertainment in Manila as the Vice President of Strategy and Analytics. Most recently, he worked as vice president of marketing for Rivers Casino in Philadelphia, PA.
“Andy is a seasoned professional in both national and international resort and casino marketing,” said Justin Moore, CEO, Mesquite Gaming. “He comes in with a clear understanding of our goals and objectives, and a strategy of how best to reach them.”
At Mesquite Gaming, Falkof will be responsible for creating programs and campaigns to increase gaming and non-gaming revenue. He will play an important role as the company is currently renovating and rebranding both properties.
