Rank Digital enters into strategic partnership with Playzido

Rank Digital to utilise the Playzido platform to access both Endemol Shine Gaming’s game portfolio as well as exclusive games from up-and-coming studios.

B2B games platform Playzido have announced a partnership with leading multi-channel gaming operator Rank Digital.

The deal will see Rank Digital launch Playzido’s core games portfolio including a brand-new Deal or No Deal slot across their Mecca and Grosvenor brands from December 2018. Additionally, Rank Digital have identified Playzido as a key strategic partner in allowing them to on-board some of the most exciting new up-and-coming game studios to their websites and apps on a semi-exclusive basis.

All games delivered to Rank Digital via the Playzido platform will benefit from Playzido’s innovative Free Spins Factory functionality, allowing Rank Digital to market the Playzido games to their customers in new and exciting ways.  

Stuart Banks, MD, Playzido said, “Rank are amongst the most admired operators in the European market and we’re honoured to be working with them so closely. We’re particularly excited about being able to deliver tangible value to Rank that goes above and beyond our core portfolio of games. Facilitating access to new “hot prospect” suppliers and super-charging their games with our marketing features is exactly what we set out to do when we started Playzido.”

Bhotesh Maheshwari, Head of Product, Rank said, “Despite being a new entrant in the space, Playzido have demonstrated a deep understanding of operator needs. Apart from delivering quality games from a variety of studios, they have a huge focus on delivering innovative bonus tools that operator can utilise to create standout propositions and maximise the return on free-bet spend.”

Playzido is a new B2B games platform which supplies a remote gaming server to real money and social gaming operators. The open platform utilises a bespoke version of Black Cow Technology’s cutting-edge OGA software and works closely with, key development partner, Ingenuity Gaming on game development. Playzido features a selection of premium games from their flagship game provider, Endemol Shine Gaming, in addition to content from cherry-picked suppliers. It also delivers a selection of innovative marketing features, empowering operators to market to their customers in new and exciting ways.