Alongside the migration of iGB LIVE to London in July 2025, Clarion Gaming has confirmed that the iGB Affiliate Awards will be held alongside the expo.

The decision to run the Awards as part of the iGB LIVE experience was made in collaboration with key igaming and affiliate stakeholders, with the announcement welcomed by the affiliate community.

Richard Moffat, chief executive of OLBG, reflected the industry view, stating: “I’m delighted to hear that the iGB Affiliate Awards will be staying in London and running alongside iGB LIVE. As home to the largest regulated online gambling market in the world, it makes a lot of sense for the UK to hold a big annual industry event.

“By combining the growing iGB LIVE with the longstanding and respected iGB Affiliate Awards, we have a fantastic show to look forward to. OLBG will be supporting iGB LIVE with our biggest ever presence at a conference and we can’t wait to see our team and our partners enjoying London in the summer.”

Naomi Barton, iGB events’ global portfolio director, also shared her vision: “The iGB Affiliate Awards which are known for their integrity and merit-based recognition have become a cornerstone event for iGaming affiliates. Furthermore, the UK iGaming market is worth a phenomenal £5.1 bn (2024) and leads the way in marketing and tech innovation globally.

“Keeping this spirit alive, we’re committed to further enhancing the Awards’ importance by pairing it with iGB LIVE, the world’s fastest-growing Tier one online gaming exhibition, an event with an outstanding reputation for delivering real value and business returns for our customers.”