Future Anthem has launched a brand-new service showcasing how studios can unlock data, allowing them to increase player retention and revenue using behavioural AI.
Analysing spin-by-spin player level data, Future Anthem’s Amplifier AI humanises anonymised transactional data with artificial intelligence to unlock insights into player behaviour, such as how often certain games are played, when they’re played and any patterns in play that indicates trends.
The Performance Optimisation module allows leading studios and operators with an all-in-one product built to manage and improve game portfolio performance and effectively design, launch and promote games with greater confidence.
This data is displayed on interactive dashboards that gives teams access to never-before-seen player information which allows them to personalise the player experience to their exact needs.
Amplifier AI is powered by Anthemetrics, the world’s largest behavioural data set for casinos, made up of 172 billion customer transactions and 250 million hours of customer engagement.
Leigh Nissim, CEO of Future Anthem, said: “We’ve worked closely with leading slot studios over the last few months to analyse player data, the level data we’ve been able to deliver has been second to none. These suppliers are now able to personalise the player experience on a level that’s never been seen before, helping them get far ahead of their competitors.”