Pinnacle’s Pinnacle.ca website will go live on October 26 with Ontario bettors soon able to bet on the brand’s low-margin sports and esports content.
Having announced its official approval from the Alcohol and Gaming Commission of Ontario (AGCO) in September, Pinnacle is now registered to service the province’s betting enthusiasts with its sportsbook offering and various benefits unique to the newly regulated market.
Pinnacle.ca customers will benefit from the brand’s responsible gaming commitment and fair deal approach to all bettors. Focusing on delivering better odds to bettors, the sportsbook gives Ontario customers the chance to bet with Pinnacle’s value-based odds.
Customers will be serviced with betting content across all major sports, including NFL, NHL, NBA, soccer, and tennis, all available with pre-match and live markets, while esports fans will also be catered for with a multi-award-winning product.
With almost 25 years of international bookmaking expertise, this week’s landmark launch marks not just its entry onto a new continent but is also Pinnacle’s first gaming license in a regulated North American jurisdiction.
Paris Smith, CEO of Pinnacle, said: “Wednesday’s launch is a major landmark for Pinnacle. As a result of our AGCO approval, we’re delighted to launch our new Pinnacle.ca site to showcase to Ontario bettors what sports betting can and should look like.
“We want to give our customers a true and unique betting experience. At Pinnacle.ca, that means great odds on the sports Ontario bettors care about, a strong focus on responsible gambling, and the welcoming of both recreational customers and the sharpest professionals around.”
Pinnacle.ca will go live initially with sports and esports betting available to qualified, registered Ontario bettors. Casino gaming will be rolled out soon after, along with further sports content in the future.