William Hill has been announced as the new headline sponsor at Dundalk Stadium for all horse racing fixtures between 27th September and 11th April.
This means the sponsorship will be live for the Listed Diamond Stakes, as well as the Group 3 Mercury Stakes, won in the past by the likes of Take Cover and Caspian Prince, on Friday 25th October.
William Hills signage displayed across the track for 37 races this season, the agreement coincides with the bookmaker taking over sponsorship of Racing TV’s The Friday Club, which will feature a host of William Hill ambassadors alongside the Racing TV team.
Andrew McCleave, head of marketing, said: “We’re delighted to partner with Dundalk Stadium for the 24/25 racing season. At William Hill, we’re proud to have offered more top prices on horse racing than other major bookmakers, as we have done in June, July and August, and we look forward to bringing that to Dundalk with our Top Price Guarantee offers across all our William Hill race meetings whilst also supporting the beating heart of Irish racing.
“We’re also extremely excited to announce our sponsorship of Racing TV’s The Friday Club. The show has become essential Friday night viewing for all racing fans and acts as the perfect companion to the action on the Polytrack, and we’re looking forward to involving our ambassadors on screen this season.”
Lisa O’Connor, sales and marketing manager, at Dundalk Stadium, added: “We’re excited to announce a new partnership with William Hill, a leading name in the world of horse racing. This collaboration aligns perfectly with our shared commitment to providing exceptional experiences for our customers.”
