The Unit, the leader in nearshore product development and marketing services for sports betting and iGaming, has announced a strategic partnership with New York-based XCLSV.
This collaboration will include services such as PPC, SEO, social media, influencer marketing and website development. Partnering with XCLSV, who have hubs on the east and west coast of the United States, will allow The Unit to expand in the North American market.
Having already established its reputation for providing measurable results and scalable growth in North American markets, The Unit has also collaborated with operators including NorthStar Gaming and BetRegal.
“The Unit has consistently exceeded expectations with our integrated approach to iGaming marketing, so we are delighted to strengthen our service offering in tandem with XCLSV, who share our vision and dedication to elevating our clients to new heights of success,” said Mark O’Hare, head of business development & account management at The Unit.
The Unit’s industry-leading marketing team were recently recognised with nominations for best Marketing & Services provider at the SBC Awards in New York and the EGR B2B Awards in London.
Zaire WIlliams, Founder at XCLSV, said: “The Unit is an ideal partner in our mission to help our clients identify the values and experiences that make their brands relevant, unique and valuable to customers.”
“Not only do their highly experienced team already have a foothold in the burgeoning North American market, but their expertise in SEO, PPC and social media management perfectly complements and bolsters our offering.”
