Asian markets are considered some of the most desirable in the world. Slotegrator shares what operators need to know when planning to enter markets in Asia.
According to Statista, total online gambling market revenue in Asia is projected to reach $5.71 billion in 2024, and by 2029, the number of users is expected to be 33.9 million.
Asian players have a passion for gaming and a reputation for quickly embracing new technologies, such as live dealer games and cryptocurrencies. This is the perfect mix for iGaming operators, who find ideal audiences in markets from Turkey to China.
Slotegrator says that there are multiple key themes to look out for, the first of these themes, highlights that although many Asian nations ban gambling, or at least heavily restrict it, there is no denying the power of culture, players will always be keen to place bets. They continue to say that the adoption of advanced technologies (AI, blockchain, etc) and the mobile format is a significant trend. These innovations have become the standard, and Asian players will expect them from day one.
Regarding forms of payment, they say cryptocurrencies are here to stay. Players appreciate the speed, security, and anonymity of crypto, so they urge that platforms support whichever cryptocurrency is the most popular in the target market.
The themes continue with Localisation, which Slotegrator says is more than just translating a site into the local language. Every single detail, from language to design, must be determined with the tastes of the target market in mind.
Finally, the last theme being responsible gaming, as always, is an important topic. Adhering to responsible gaming policies in regulated markets is an essential aspect of compliance, and furthermore, meeting regulatory requirements increases the industry’s transparency and enhances its reputation.
Ataur Rasul Abeer, senior sales manager at Slotegrator, emphasizes, “You should follow this formula: regulatory awareness + focus on responsible gaming + the embrace of technology = success in Asia. Follow the right steps and your business will not only perform well, you’ll be considered a serious partner. Asia is very demanding, so it is important to follow this formula exactly.”
