Lady Luck Games has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI. Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalise the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalise player experiences in real-time (Personalisation) and enhance the overall customer […]

Future Anthem will be showcasing Amplifier AI at ICE, an all-in-one product built to personalise the player experience. Amplifier AI humanises anonymised transactional data with artificial intelligence to enable real-time personalisation, games performance optimisation and first-class player-level customer experiences. Amplifier AI combines machine learning and behavioural models with proprietary and public meta data, including multi-dimensional player behavioural clustering that analyses […]

Future Anthem, the pioneering AI and game data science specialist, has joined forces with Gamesys on a landmark R&D initiative, analysing the extent to which player markers of harm may be related to the games that players choose to play. Research into identifying practical markers of potential problem gambling has increased in the past decade, with the identification of potential […]