SUZOHAPP’s new appointments support European expansion plans

SUZOHAPP has announced an enhancement of its sales and business development teams in Europe led by Markus Prader as the new business development director.

Prader joined the SUZOHAPP team in 2018 as a key accounts manager and will now focus on building and sustaining the business development arm of the business, focused on its customers, their experience and interaction with SUZOHAPP’s sales team and platforms.

Prior to joining SUZOHAPP, Prader spent several years in business development management roles and held a number of senior positions in casino operations and marketing around the world. Prader founded MP Gaming in South Africa and was a partner at Tajitsu Industries.

Markus Prader said: “To further cement our position as the trusted hardware experts in the gaming, amusement, and sports betting markets in Europe, we are looking at new ways to enhance our customers’ experience,”

“I am excited to execute significant changes that will make it easier for customers, current and new alike, to do business with SUZOHAPP, implementing tools, platforms and strategies to meet and exceed our customers’ expectations in the new post pandemic market.”

To fill Prader’s former role, SUZOHAPP is appointing Anette Jauch as senior account manager for Europe. Jauch brings with her decades of experience in the gaming sector. This new position has been specifically designed for Jauch, and is tailored to suit her previous career in the European gaming industry in various sales and marketing positions for companies such as Mikohn, IGT, FutureLogic and CPI. Jauch will focus on customer relationship development, predominantly in the DACH portion of Europe, as well as Scandinavia and other key individual accounts.

For SUZOHAPP’s operations in the UK, Norman Ridall has been promoted to director of OEM sales and will take over leading the UK team towards another record year of growth in this market.

Tim Kennedy, vice president of sales for Europe at SUZOHAPP, said: “We are pleased to have Markus and Norman assume their new roles within our team, and we welcome Anette Jauch on board, as we embark on the next chapter of strengthening our already solid, focused and terrific sales team in Europe.”

“They will each bring a wealth of knowledge, experience, and positive energy to their new roles and to our organisation.”