SOFTSWISS set out to make a noticeable presence at SBC Lisbon, which involved three days of showcasing from thousands in the industry.
Eighty SOFTSWISS delegates attended the SBC Summit Lisbon, hosting their partners at the company’s largest stand in history in the 288m² exhibit space. Partners, clients, and industry peers gathered at the stand to celebrate SOFTSWISS’s 15th anniversary.
Among the highlights was the chance for clients to meet with SOFTSWISS founder Ivan Montik and Formula 1 legend Rubens Barrichello to discuss business insights.
Montik and Barrichello shared their leadership experiences on the main stage during the Leaders Summit, engaging the audience with invaluable lessons. Barrichello also spoke about the critical lessons he learned as a Formula 1 driver and how he applies them to business as a leader. The event, tailored for leaders, offered inspiration to everyone in attendance.
From the stage, Rubens Barrichello reflected on the importance of practice and adaptability: “Natural ability can take you far, but without practice and repetition, it’s not enough. In both racing and business, it’s about adapting quickly, refocusing, and constantly improving to handle whatever comes your way.”
“Success comes when there’s a balance in the team. Whether racing or running a business, trust among team members and knowing everyone’s role is key. A good leader isn’t just someone who gives orders but listens, learns, and works closely with their team.”
During his speech, Ivan Montik commented on leadership in business: “In today’s fast-paced world, leaders need to be adaptable and ready to make decisions on the fly. It’s not just about managing tasks but about motivating your team, fostering trust, and allowing everyone to contribute to the organisation’s success.”
The three days in Lisbon were concluded at the including the Grand Party celebrating SOFTSWISS’s 15th anniversary, attended by over 500 guests in the best venue in the city. The legendary DJ Benny Benassi took the stage, energising the audience and turning the celebration into an unforgettable night.
