SoftGamings invests in relationships with first ever stand space at ICE London

Vladislav Hveckovich, Softgaming’s CIO and co-founder

The importance of developing relationships with the global gaming industry at the world famous ICE London (5-7 February, ExCeL London, UK) has been endorsed by the leading iGaming developer SoftGamings, as the company prepares to ‘capitalise on convenience’ with its first ever dedicated booth at the London show.

Discussing how having their own space at the event will enhance their core business model of providing specific products with a no-fear attitude to implementing complex solutions, the company’s CIO and co-founder Vladislav Hveckovich explained: “We have been visiting ICE London since before we started SoftGamings in 2007 and now our sales and partnership team has grown significantly.  Usually, exhibition days are packed with non-stop meetings with existing and prospective clients and partners.  However, we found it inconvenient not to have our own ‘place’ at the exhibition and, after calculating the benefits, we have invested in a full stand, which provides much better potential to get more prospective clients and contacts.”

SoftGamings started as a reseller of Evolution Gaming and NetEnt in 2007 and has grown into a successful international business with 120+ clients, 40+ game providers, 80+ full-time employees and a fully-functional white-label and turnkey casino platform.  Emphasising the importance of face-to-face discussions, Vladislav said: “Our philosophy is to offer everything the client needs without having to find other solution providers.  So a client can get aggregated content for any online casino / sportsbook operators or our advanced casino platform for online casino developers alongside all other related services from us, including licensing, banking, payment solutions, company incorporation and hosting.  If clients want a custom solution, we are always pleased to help and we go the extra mile to ensure that our clients are satisfied with our offering.  Our platform is developing very actively, we are adding new functionality every day and you get hundreds of improvements for free, as a part of your support agreement.  SoftGamings’ main advantage is that we are always ready to discuss the specific needs of the clients and we are not afraid to implement complex solutions for our clients.”

The company works with clients in all jurisdictions and is currently in the process of receiving a Malta license and a UK license to extend its client reach further, something Vladislav hopes to augment in February. “ICE London has always been the largest and most important event for the iGaming industry”, he continued.  “Initially, we came only as visitors, to get the deals with the game providers and meet prospective clients, but it has quickly grown into a very important event for relationship building.  This year, we are excited to see how much more interest there will be in our products, given that we will have a stand and more exposure at the exhibition.  And, of course, we are looking forward to meeting our existing clients and providers to discuss our future plans.”

For more information on the world’s biggest gaming technology event and to experience the spirit of genius at ICE London 2019 (5-7 February, ExCeL London, UK), visit: