Soft2Bet, showcased its expertise at Canadian Gaming Summit 2024, held at the Metro Toronto Convention Centre from June 18-20.
The premier event for gaming and sports betting executives, organized by SBC in collaboration with the Canadian Gaming Association (CGA), brought together over 3,000 delegates for three days of networking, learning, and exploring business opportunities.
Soft2Bet’s chief business development officer, Martin Collins, moderated a panel titled, ‘Transforming the Land-Based Brand: Omnichannel Tech and Innovation.’
The discussion centred on how the land-based casino industry is adapting to the rise of online competitors by embracing omnichannel customer experiences. Highlighting transformative technologies and marketing strategies, the panel examined how traditional casinos can leverage omnichannel innovation to enhance customer engagement and remain competitive.
Reflecting on the event, Martin Collins stated: “Just months after securing our Ontario gaming license, it was the perfect opportunity to participate in the Canadian Gaming Summit and discuss the future of our industry. The shift to omnichannel experiences is not just a trend but a necessary evolution for land-based casinos to stay relevant and thrive. At Soft2Bet, we are committed to driving innovation and supporting our partners in navigating this transformation.”
