Soft2Bet has appointed Gilad Naim as chief commercial officer.
Naim most recently held senior roles at major operators and suppliers including Aspire Global, Neogames and Nuvei. He joins Soft2Bet with a deep knowledge of iGaming, including payments, risk assessment, identity verification and other operational matters.
In his new role, Naim will spearhead the company’s expansion, leading the execution of forward-thinking objectives and implementation of all commercial strategies. His appointment is expected to assist the company to better incorporate and establish these strategies, stimulate growth, and set up new business prospects.
Boris Chaikin, CEO at Soft2Bet, said: “We are pleased to welcome Gilad Naim as our CCO. The substantial experience he has in commercial leadership is essential for our growth strategy, and it will help pinpoint further opportunities that correspond with our global objectives.”
Gilad Naim added: “This is a fantastic time to be joining Soft2Bet, one of the fastest growing companies in the industry. The company truly is a technology driven company with an outstanding product.
“The market is transforming rapidly, and clients’ expectations are rising. I see tremendous opportunities to develop in key sectors globally, and I am delighted to be a part of the team.”