Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk will be at the upcoming SBC Summit to deliver a keynote address to 25,000 attendees.
The keynote titled, “Tony Hawk – What Keeps The Wheels Turning on a Global Brand” is scheduled to open the second core day of the event, which is taking place at the Feira Internacional de Lisboa between the 24-26 September at the ‘Super Stage.’
Hawk will offer delegates an in-depth overview of his illustrious career, covering his introduction to the professional sports arena as a teenager, his landmark partnership with Activision game studios, and the founding of his iconic sporting brands.
Commenting on the link between the gambling and skateboarding world, Tony Hawk said: “Although the worlds of skateboarding and gambling might seem very different, I believe many parallels and lessons can be very relatable to companies in this industry.” He will also share strategies for maintaining relevance through brand reinvention, providing insights into his approach to sustaining success and innovation over the years.
In anticipation of his upcoming address, Hawk expressed: “I am excited to be headlining SBC Summit in Lisbon this September. Whether it is forming long-lasting partnerships, establishing a successful and recognisable brand or maintaining relevance in a predominantly digital world, my story can provide valuable insights for all those attending.”
Rasmus Sojmark, ceo & founder of SBC said: “Tony Hawk is undoubtedly one of the most iconic athletes of the 20th century. Not only did Tony revolutionise the world of skateboarding, but through strong branding, incredible athleticism, and genre-defining video games, he brought skateboarding into mainstream pop culture. There are certainly many lessons to be learned from this legend, and I am extremely excited to witness Tony’s headline keynote on the Super Stage.”
