Scandinavian sports betting group continues successful partnership to drive further international expansion.
SBTech, the leading sports betting and gaming technology supplier to the regulated iGaming sector, has confirmed a five-year partnership extension with Bethard, in a deal that underpins the operator’s continued aggressive international expansion strategy.
The supplier’s sportsbook, complete with the industry’s most technologically advanced pre-match and in-play betting features, has been central to Bethard’s exceptional financial results, with exponential growth across the company’s multi-brand portfolio in key regulated markets including the UK.
Bethard enjoyed its most successful summer, becoming one of the top performers in the SBTech partner network during the football World Cup. This was also driven by “The Zlatan Challenge”, a unique World Cup prediction tournament fronted by the soccer legend, offering a total prize pool of €200,000.
As Bethard moves to widen its international footprint, SBTech’s award-winning sportsbook will continue to be at the core of its multi-year plan to cement its status as one of the leading Nordic and global betting brands.
Andrew Cochrane, CCO of SBTech, said: “The extension of our agreement with Bethard is testament to the increasing value of our partnership and the high level of trust we’ve built with the team over the past few years.
“We work closely with our operators to grow their revenues and have a proven track record of delivering above average market growth. Our goal is to always provide our customers with superior solutions that deliver standout value in the most competitive regulated territories, and I anticipate even greater success for both companies as the latest chapter in the Bethard story unfolds.”
Erik Scarp, CEO of Bethard, added: “Our partnership with SBTech has been a significant growth driver for the business across key markets, and I’m delighted we have agreed a long-term extension in line with our rapid expansion into a host of new and emerging territories.
“The SBTech sportsbook is hugely powerful and provides us with great flexibility, differentiation and speed to market which mirrors our existing and new markets strategy. Our continuing relationship with SBTech means the future is very bright indeed.”