Playzido and Rank enhance partnership with exclusive games deal

Agreement in place for Playzido to provide the platform on which Rank will build their 2019/20 exclusive games portfolio.

B2B games platform Playzido, , the joint venture between Endemol Shine Gaming and Black Cow Technology, today announced an extension to their supplier agreement with Rank Group that will see 10 exclusive games built onto the Playzido platform over the next 12 months. The games will be exclusively available to the Rank’s customers via their Grosvenor and Mecca brands.

All games will benefit from Playzido’s cutting-edge Free Spins Factory, which will give Rank industry-leading tools and features to keep their players engaged and market the games in innovative ways.

Playzido’s catalogue went live with Rank in December 2018, and includes smash hits Deal or No Deal: Rapid Round and Oliver Twist.

Stuart Banks, MD, from Playzido said, “We are delighted that Rank have chosen to build their exclusive games on Playzido and take our successful relationship to the next level. As a platform, we pride ourselves on our ability to understand and serve the needs of our operators and it is a pleasure to be able to work closely with Rank to help them achieve their goals.”

Bhotesh Maheshwari, Head of Casino and Games, Rank Group added, “Playzido have become a valued partner over the past year and it was a straightforward decision to choose to build these exclusive games through them. Playzido’s platform has proven to be well-suited to our needs and we look forward to continuing our close strategic partnership going forward.”

Playzido is a new B2B games platform which supplies a remote gaming server to real money and social gaming operators. The open platform utilises a bespoke version of Black Cow Technology’s cutting-edge OGA software and works closely with, key development partner, Ingenuity Gaming on game development.

Playzido features a selection of premium games from their flagship game provider, Endemol Shine Gaming, in addition to content from cherry-picked suppliers. It also delivers a selection of innovative marketing features, empowering operators to market to their customers in new and exciting ways.