Playson has extended its reach across Africa after securing a distribution partnership with Kiron Interactive.
As part of this new agreement, Playson’s comprehensive portfolio of slot games will be resold to the continent’s regulated operators via Kiron. With a presence in more than 30 countries on the African continent, Kiron will assist Playson to broaden the reach of its games across Africa and beyond. Lion Gems: Hold and Win, Wolf Power Megaways and Solar Queen will be made available to operators through Kiron.
Blanka Homor, sales director at Playson, said: “We have identified Africa as an important area of growth for Playson, with our diverse range of games suitable in attracting a wide demographic of player, leading to the potential of improved engagement for local operators.
“Partnering with Kiron is major step forward in our ambitions to penetrate the continent. The company has a strong reputation within this region, while its impressive operator network will offer significant opportunities to deliver our games to more players.”
Steven Spartinos, co-CEO at Kiron, added: “While, traditionally, casino and slot games have not formed part of our core business, our market position, strength and innate knowledge of African territories have presented an opportunity for us to evolve our offering.
“This partnership with Playson provides an excellent opportunity for us to expand our product and service portfolio and we look forward to a strong and prosperous relationship.”