Parimatch has entered an exclusive global partnership with the famous gaming and esports organisation, 00NATION. The parties boosted their cooperation on October 1.
Under the terms of the annual contract, Parimatch becomes the only betting operator with exclusive rights to the 00NATIONbrand. Together, the partners will launch a series of marketing activities to empower and grow the community.
“We welcome 00NATION to the roster of worldwide Parimatch partners. This collaboration will help strengthen our ties with the international esports community and provide users with the best of both betting and esports worlds. Parimatch and 00Nation share an incredible fighting spirit, which I am sure will become the base of many cool activities throughout the collaboration,” said Stepan Shulga, head of esports at Parimatch Tech.
00NATION started a year ago and has created an excellent foundation to execute the vision to become a worldwide powerhouse with internet culture, gaming, and esports at its core. In the Americas, 00NATION has brought together historical CS:GO personalities such as Marcelo ‘coldzera’ David and Epitácio ‘TACO’ de Melo, and athletes such as Arthur Melo, a Liverpool FC athlete. 00NATION, with the support of Parimatch, will now fully launch in the region and execute the vision.
“Parimatch has supported esports for many years, one of the biggest and fastest-growing industries in the world. We are looking forward to this collaboration and hope it will help us to become an even larger part of the esports community, fuelling our growth and success together with the esports lovers,” added Ricardo Sinigaglia, head of Americas at 00Nation.
This year, 00Nation is qualifying for the IEM Rio Major 2022. The team has already made it to regional RMR tournaments that will take place at the beginning of October. The RMR will decide the teams who will participate in the Rio Major, which is scheduled for November.