The anticipation of “fun for everyone” at Don Laughlin’s Riverside Resort Hotel and Casino in Laughlin, Nevada, is brighter than ever with a new 30ft outdoor display from JCM Global.
The 5.2mm DSS Elements-D measures 29ft 6ins by 3ft 8ins and greets guests as they arrive in the hotel’s valet area. JCM also programmed content for the digital signage, providing guests with dynamically presented information about casino promotions, events and more.
“Having a stunningly crisp display of promotions, food and entertainment as our guests enter is exactly what we were looking for to enhance excitement,” said Diana Fuchs, Riverside Resort director of marketing and entertainment. “Not only does JCM’s display grab everyone’s attention, it beautifies our entrance.”
