As the ‘one to watch’ in the gaming and hospitality market, Metropolitan Gaming, has announced its expansion plans to offer a new digital platform of gaming experiences.
With the online gaming industry growing exponentially each year, CEO, Michael Silberling marks this as a watershed opportunity for the group to be class leading in the field as the industry grows and evolves. The business has completed a deal with the technology driven provider, Aspire Global, a subsidiary of NeoGames, who will power the digital offering with their strong online operational experience in the UK and ability to offer a complete proprietary solution. Powered by leaders in premium live casino solutions, Authentic Gaming, part of Light & Wonder, the new online offering will also feature live streaming from the operator’s Empire Casino in London and Manchester235 Casino. With a focus on player preferences and market trends, the new live streaming facility will strengthen the product offering and allow players to continue enjoying the Metropolitan Gaming experience outside of the casino.
Michael Silberling, CEO of Metropolitan Gaming, said: “We see great opportunities within multi-channel solutions and the superior, additional entertainment options this approach presents to players. This is an important and exciting step for the Metropolitan Group. Aspire Global’s track record as a platform provider in the UK, covering all verticals with class leading content, was impressive and we are delighted to have partnered with them to make this important step. Our partnership with Authentic Gaming will truly showcase the Metropolitan Gaming experience and we’re excited to strengthen our product offering via their premium facilities and technology in live gaming. This is an exciting deal, and we look forward to growing together within the well-established and highly regulated UK market.”
With UK regulated Remote Gambling continuing to perform strongly, the vision of Metropolitan Gaming to provide a seamless brand experience is viewed as presenting a major opportunity to offer flexible, technologically advanced and comprehensive proprietary platform solutions.
Following the acquisition of the Park Lane Club and the recent success of the opening of the Metropolitan Mayfair, Metropolitan Gaming has moved quickly to cement their position as a leading player in the UK’s gaming market. The digital expansion will now offer customers a multi- channel experience, enabling them to engage with the brand both within and outside Metropolitan properties.
Boasting a wealth of experience in both gaming and hospitality, the group is committed to bringing a new perspective to the casino experience via innovation to deliver a unique and authentic experience for users. The Metropolitan Gaming portfolio operates eleven casinos across the UK and Middle East.
