Major breakthrough for APEX gaming at Harrah’s Cherokee casinos in North Carolina

Significant order received as APEX gaming tops the slots supplier list.

APEX gaming has received a significant order from Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River. APEX gaming has been rewarded for its outstanding service, far-reaching product range, great jackpot island solutions and the sheer will to support the Harrah’s Cherokee team as much as possible in bringing its latest innovation to their customers.

This business relationship began in 2016 when Harrah’s management was looking for a way to better manage their live gaming tables. “It all began with our search for a cash management solution for our live gaming tables. JL Drapeau of Apogee Gaming first introduced APEX gaming to us. When he told us that they have a solution for table games, we were all ears”, remembered Ron Hager, Director of Table Games at Harrah’s Cherokee Casino Resort. Mr. Hager had very specific requirements. “The APEX team was very keen to learn how they could solve our problems.  The APEX team listened to our problems, offered to find a solution and then worked swiftly and professionally to make the further developments on their iDROP to create exactly what we need. This brought about the iDROPe. We issue literally millions of promotional coupons every year. Our customers had to queue and wait at the cages to exchange these. This problem belongs to the past as our customers can redeem the coupons directly at the live gaming tables”. Asked about the performance of the iDROPe units, Mr. Hager stated, “We are extremely happy. The iDROPe units are exceeding our expectations”.

Brent Younce, Regional General Performance Manager at Harrah’s Cherokee, explained how important service is, “JL Drapeau and his team give us outstanding support. They are always receptive, looking for ways to advance our gaming offer. Any questions or problems have always been answered and solved in a quick and professional manner. It is a pleasure to work with them. We can truly rely on the APEX team. We have over twenty slot suppliers here. We constantly measure their performance. We have been working with most of them for many years. APEX is a relatively new supplier, and in a short period of time, has advanced to become our most reliable supplier – a real milestone and of significant value to us”.

APEX gaming has received an order that covers a great range of its product offering. This includes all three versions of the award-winning jackpot islands – the Big Island, the Round Edition and the Wall Edition. Indeed, Harrah’s Cherokee will be the very first casino in North America to introduce the Wall Edition together with the CLOVER LINK games. Clover Link will soon be the buzzword for players here as this jackpot game has taken the gaming world by storm this year. Players at Harrah’s Cherokee can also look forward to many more APEX Player Stations electronic roulettes. Individual Pinnacle slots are also included in the order as well as the Pinnacle VIP edition.

Joshua Vaught is the Director of Operations – Slots and Table Games – at Harrah’s Cherokee Valley River. He added, “It’s not often that a new supplier makes such a positive impact on our gaming floor. We’ve seen this with APEX gaming. APEX has become a must on our casino floor.”

JL Drapeau, General Manager of Apogee Gaming and the APEX partner for North America, compared the company philosophies: “ At APEX we strive to take gaming to the next level – with the best possible games, cabinets, jackpot editions, live gaming solutions – all with the customised solutions and service to match. The team at Harrah’s Cherokee live and breathe gaming – they go the extra mile to make sure their guests are treated like kings and queens. We both have the same aim – providing the best solutions and support.”

This order represents a major breakthrough not only at Harrah’s Cherokee but in the USA in general. Operators all over North America will take note of how much a difference APEX gaming can make.

“Let me take this opportunity to thank Brent, Joshua, Ron and the entire team at Harrah’s Cherokee. Their business sense, open-mindedness and desire to give their best to ensure the enduring success at Harrah’s Cherokee are obvious. They quickly recognized the difference we can make and placed full focus on ensuring that APEX becomes a household name to their customers. This order has now firmly placed us on the gaming map in North America. I’m already looking forward to next year’s G2E. I would also like to thank the whole Apogee Team especially JL Drapeau and Justin Reece for their dedication amazing focus and extraordinary relationship with their customers on ensuring the success of our entry into the North American market. This has been a true team effort. APEX gaming has now truly arrived in the United States of America”, concluded Kubilay Özer, Global Sales Director at APEX gaming.