The industry’s latest approach to safer gambling will be centre stage when the Sustainable Gambling Zone (SGZ) is launched at the forthcoming iGB LIVE
The new Zone, which is being sponsored by IGT, will feature six organisations comprising Yaspa, Department of Trust, BetBlocker, GamCare, AGOG, and Safer Gambling Training.
Explaining the rebrand from the Consumer Protection Zone, Ewa Bakun, Clarion Gaming’s director of industry insight and engagement said: “We undertook an extensive programme of consultation with our stakeholders prior to rebranding from the Consumer Protection Zone to the Sustainable Gambling Zone.
“The industry is placing greater emphasis on making interventions at an earlier stage of the player journey. The goal is to create a sustainable business in which those players who are at risk of developing gambling related problems are pro-actively identified and assisted by operators. The focus is on building a safer gambling culture and achieving long-term sustainability rather than simply satisfying the regulatory requirements.”
Naomi Barton, portfolio director responsible for iGB LIVE added: “We know from the dialogue that we have with stakeholders how much importance they place on using iGB LIVE to source new products, connect with new partners and to learn about the latest industry thinking. The Sustainable Gambling Zone with its redefined focus will deliver a fresh perspective on what is a key industry topic.”
