iGB brand strengthens team

The team responsible for delivering iGB Affiliate London (February 8-11, ExCeL London) and iGB Live! (July 11-14, Amsterdam RAI) has been strengthened following the appointment of senior marketeer Liat Sumen.

Liat, who assumes the post of iGB events campaign manager joins the iGB brand following experience gained working in leadership roles including senior marketing manager, Hyve Group, head of marketing at Tzursteel and prior to that head of marketing at the not-for-profit organisation Jewish Futures. She also has an MBA in Marketing specialising in digital and is currently managing a social community for businesswomen relocating to the UK.

Naomi Barton, portfolio director responsible for the iGB brand, said: “I am delighted to welcome Liat to a highly dedicated and professional marketing team. She has a strong academic background combined with hands-on experience of working in senior marketing roles and will, I am sure, make a significant contribution to delivering our events and helping to build further the iGB brand.”

“Liat is joining at a really key time in the development of the brand. February’s iGB Affiliate London will be the biggest edition on record occupying just under 12,000 square metres of floor space across three halls of ExCeL London.

“We are on course to eclipse the record 176 exhibiting and sponsoring organisations that participated in the 2022 show, an achievement that illustrates just how important this event and the iGB brand is to the international affiliate community.”