The European Casino Association (ECA) is preparing for what it anticipates will be a record attendance of casino industry professionals when ICE 2025 launches in The Gran Via, Barcelona on 20 – 22 January.
ECA secretary general Hermann Pamminger, who has worked in the industry since joining Casinos Austria International in 1991, confirmed the growing sense of anticipation surrounding the relocation to Barcelona. He stated: “Whether it has been held at London Olympia, Earls Court London or most recently ExCeL London, ICE has served the industry superbly well, with ECA members contributing to the show’s success story, helping it to achieve its status as the world-leading business event for the global industry.
“2025 will be the first time that ICE and its predecessor ATE will have been staged outside the UK since launching nine decades ago, the momentous decision to relocate to a new and much bigger venue in an exciting vibrant city on mainland Europe has captured the imagination of the ECA and its members.
Acknowledging feedback from ECA members, there will be more industry executives than ever attending ICE. These executives, who are based around 29 countries, will be participating in this innovative content program to explore all sectors and verticals of the industry.
Pamminger continues: “I believe that the move to Barcelona will accelerate the number of casino executives and buyers from across Europe attending. Every successful brand needs to evolve and the relocation will dawn a new era of opportunity for Europe’s land-based casino industry. ICE 2025 promises to be a landmark celebration and the excitement amongst our members is palpable. We are also looking to maintain and possibly increase the number of our formal meetings and events that take place during ‘ICE’ week, such as our Board Meeting and General Assembly as well as the traditional CEO dinner – to cater to this increased need”
