The Gambling Commission has launched a new gambling survey for Great Britain which states nearly half of participants aged 18 and over in the past four weeks.
The survey outlined that participants were more likely to gamble online than gamble in person (37 percent and 29 percent), however, when removing lottery involvement, 18 percent of participants had gambled in person and 15 percent preferred online gambling.
Male participants (52 percent) were more likely than female participants (44 percent) to have participated in any gambling in the past 4 weeks.
The publication provides insights into attitudes and gambling behaviours, preferred gambling choices and overall participation numbers by age and gender. Responses from 9,804 people were used for data and expected to increase to around 20,000 by next year.
Tim Miller, executive director of research and policy, explains the purpose of the survey: “One of our aims as a regulator is to ensure we gather the best possible evidence on gambling – and today’s publication is the next significant step forward in our journey on creating a robust source of evidence for gambling in Great Britain.
“Data in this report represents the first year of a new baseline, against which future changes can be compared1 and as such will prove invaluable in deepening further our understanding of gambling across the country.”
Professor Patrick Sturgis, professor of quantitative social science at the London School of Economics, added: “The new design of the Gambling Survey for Great Britain will significantly enhance the evidence base on patterns and trends in gambling behaviour.
“With an annual sample size of 20,000 individual interviews across the nations and regions of Great Britain, the survey will provide researchers and policy makers with fine-grained and timely data across a broad range of key indicators.
“Using a push-to-web mixed mode design and random probability sampling from the Postcode Address File, the survey implements state-of-the-art methodology to a very high standard.”
