Gentoo Media has announced a new partnership agreement with New Zealand brand, SkyCity, for the provision of its automated compliance and brand protection tool, GiG Comply.
The agreement outlines SkyCity’s commitment to responsible gambling, safeguarding its brand through ensuring regulatory compliance. GiG Comply will allow SkyCity to monitor affiliates, ensuring they are following their brand guidelines and regulatory requirements, ensuring that its marketing efforts remain compliant.
SkyCity will now be able to effectively adapt to the dynamic landscape of the iGaming industry and its ever-changing regulatory demands.
Rasmus Bank Nielsen, head of GiG comply, said: “We are thrilled to add SkyCity to our growing list of partners for GiG Comply, and we look forward to assisting them with their compliance strategy, safeguarding their brand. We hope our new partnership with SkyCity is the start of a long standing collaboration to strengthen their affiliate marketing compliance, ensuring that they will remain in control of all of their marketing, and are in line with responsible gaming.”
Mads Birch Jespersen, director of marketing & media from SkyCity says: “In a rapidly evolving online casino landscape like New Zealand and given the comprehensive compliance standards that SkyCity is determined to uphold, GiG Comply offers an additional filter for us to meet these standards. The tool allows us to explore and expand our online presence, while keeping everything in line within our regulatory strategy.”
