Gaming industry continues support for Ukraine

The global gambling industry is a family, and over the past few days organisations within the sector have been working together to set up a mechanism to help the Ukrainian people.

The Gaming Industry for Ukraine initiative aims to raise £250,000 for Choose Love’s Ukraine Crisis Fundraiser which supports projects providing vital aid to refugees. In the first 72 hours, donations have already flooded in, donations can be made by clicking the link here.

A spokesperson for Gaming Industry for Ukraine said: “We elected to support Choose Love after extensive research, as they can make use of the funds raised in the quickest and most efficient manner by assisting those who need it the most. We urge every company who can to join us in this effort.”

Choose Love is raising money for those who are delivering essential aid and services to those still in, and fleeing the country, including emergency medical care, food, shelter, clothes, legal support, support for the LGBTQIA+ community and mental health support.

The campaign is collecting cash donations, and leftover or unused merchandise such as power banks, towels, water bottles, and clothing. Many companies will have unused stock from planned promotional activities that did not happen due to COVID and this stock can provide a massive boost for refugees who have left behind their possessions. Companies wishing to donate products or superfluous stock can contact

Sergei Efimenko, CEO Atlas – in Ukraine, said: “Many of our IT developers have joined the Territory Defence, and many others are helping to build protections on the streets. Where there were nice flowers and fountains, now we build anti-tank protection and positions for machine guns. But at the same time we as a company have obligations for our partners, so from different places in Ukraine, sometimes even from underground – wherever you can catch mobile internet or get a laptop – people are doing their job. People are getting used to living with alarms and explosions and spending nights in the underground.”

To make a donation to the Gaming Industry for Ukraine campaign visit