Content utilising the IP of the sports brand to be rolled out worldwide
Games Global has signed an exclusive deal with martial art giants UFC, for the development of branded content influenced by the popular sports brand which arrives in July.
Games Global will produce unique UFC-themed slot titles over a three-year period.
UFC is a globally recognised sports brand with more than 700 million fans and approximately 260 million social media followers. The organisation produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries.
This collaborative partnership, will create many opportunities to produce new game titles with the goal of allowing both parties to recruit new players and fans, with the UFC promotion and supporting the launch of these new games via their unique ecosystem.
Andy Booth, chief product officer at Games Global, said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”
Tracey Bleczinski, svp of licencing at UFC, said: “At UFC, we are always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”
