Lee Willows, founder of ESG Gaming, will be part of the Esports Betting and Gambling panel as part of ESI Lisbon festival at the MEO Arena Lisbon, held on 23rd– 25th September.

Drawing on his experience including as the founder of safer gambling charity YGAM, Lee will provide expert insights on headline topics, including responsible gambling practices, the protection of minors and measures to combat match-fixing and illicit activities.

Previewing ESI Lisbon which named ESG Gaming as its official not-for-profit partner, Lee Willows said: “First of all I am extremely grateful and humbled to be participating in what will be a landmark celebration of the esports, video games and creator economy. ESI Lisbon is set to be the largest b2b event and industry festival in this crossover and the place where the key issues of the day are discussed and debated.

“We are passionate advocates of positive play which means raising awareness of issues amongst the esports community, conducting research and providing thought leadership on topics including dark markets and the metaverse, providing an understanding of how VR and esports can reduce loneliness and social isolation among the elderly.

“ESI Lisbon will be a melting pot of ideas covering what is an evolving industry and we will be looking to engage with gaming publishers and gambling operators to explore mutually beneficial collaborations around the ESG Gaming social purpose.”