ESA Gaming has taken its EasySwipe portfolio of non-traditional content live in Italy for the first time with highly-regarded local operator Sisal.
The supplier’s EasySwipe offering includes highly popular Goal Mine and Basketball Mine, as well as a range of classic casino content, with more titles expected to be released this year including Rocket Racers, ESA Gaming’s first crash-style game.
The selection of games is designed specifically for super-fast performance in open sessions, allowing players to swipe in and out, without disrupting the sports betting experience.
ESA Gaming’s EasySwipe portfolio allows operators to increase their cross-selling capacity, without cannibalising revenue channels. This enables sportsbooks to prolong screen time and increase player lifetime value, while providing the highest quality of games.
The deal furthers ESA Gaming’s foothold in the Italian market as well as its wider global expansion strategy across regulated markets, helping partners to cross-sell at a lower cost and creating an unrivalled betting experience for players.
Maria Luisa Malfasi, business development manager at ESA Gaming, said: “It is a great moment to see our EasySwipe offering go live in the Italian market, a concept we believe the local players will really enjoy.
“Partnering with Sisal is something we are really excited about. They have large share of the Italian market with an impressive track record of providing their customers with top class products which has now been extended to include a simple and fast portfolio of cross-sell titles.”