Enteractive has begun activity with NetBet customers in the Italian market, both for its casino and sports betting player segments.
The campaigns will be run on behalf of NetBet’s Italian brand offerings, increasing player retention and loyalty with Enteractive’s services through seamless integration of selected player databases, with native-speaking agents being able to engage with players in each market with real-human one-to-one outreach by phone.
Filippo Stotani, NetBet’s country manager for Italy, said: “We work hard to always keep our customers informed about our services, new features and the benefits of playing on NetBet. Using Enteractive fills a gap in our CRM activities, engaging with players more directly in order to provide them with relevant information and top class assistance. The personalised approach of calling the players and having a chat with them really works and they seem to appreciate it.”
Andrew Foster, chief business officer at Enteractive, added: “Our Italian teams at Enteractive are making a real difference to the bottom line revenues for NetBet in Italy. Players have told us that it makes a real difference to have a phone call from a brand, showing they care about player enjoyment and entertainment.”
