Players searching for a new online casino often turn to rankings and lists to guide their choices. But not all lists are created equal. Some are just advertisements, while others aim to help players find the best possible gaming experience.
One of the most notable resources British players turn to is Bojoko’s Top 10 Online Casinos list. The UK comparison has long built trust with its transparent reviews and expert ratings, but the big question remains: how does a casino make it onto the list? What separates a truly outstanding operator from the rest? And why should players care about these rankings?
To find out, we sat down with Christoffer Ødegården, who heads the marketing at Bojoko. In this interview, we will discuss what goes into curating this exclusive list and why it’s such a big deal for both casinos and players.
Not Just Another “Best Casino” List
“A lot of casino rankings you’ll find online aren’t really rankings at all—they’re just paid placements,” Ødegården explains. “Of course, we’re affiliates too, and we make money from sending players to casinos, but there’s one thing we never do: sell positions. The casinos in our Top 10 have to earn their spot.”
Bojoko’s rankings are based on expert evaluations, real player data, and ongoing performance tracking. Every casino is tested for licensing, game selection, payment options, customer service, and withdrawal speeds. But what really sets Bojoko’s list apart is that it isn’t static—it’s constantly updated based on how casinos are actually performing.
“If a casino starts slipping—delays in withdrawals, poor customer support, shady terms—then it doesn’t matter how great it was last month. It will drop off the list,” he says. “Our goal is to help players find genuinely great casinos, not just the ones with the biggest marketing budget.”
How a Casino Earns Its Spot
Making it onto Bojoko’s Top 10 list is no easy feat. Every casino that appears on the site has to hold a UK Gambling Commission (UKGC) license and pass a rigorous vetting process before even being considered. From there, only the absolute best make it into the top rankings.
“There are hundreds of safe and well-reviewed casinos on Bojoko, and many of them are genuinely great. But when we talk about the Top 10, we’re talking about the elite,” Ødegården says. “A casino needs to offer fast withdrawals, fair bonuses, a fantastic selection of games, and an excellent user experience. And even that might not be enough. They need to be the best.”
Bojoko also considers player preferences. With tens of thousands of users visiting the site every month, the casinos that players consistently prefer tend to move up the rankings.
“It’s not just our experts making these calls. If we see our users consistently loving a casino, that tells us something important. A high player rating can push a casino into the Top 10, just like a wave of negative feedback can knock it right out,” he adds.
No Casino Stays on Top Forever
Unlike some ranking lists that remain unchanged for months or even years, Bojoko’s Top 10 is a live list. That means casinos can rise or fall depending on their ongoing performance.
“This isn’t a ‘set it and forget it’ ranking,” Ødegården clarifies. “A casino can be fantastic for a while, but if we start seeing delayed payouts, changes in bonus terms, or declining customer support, we act fast. The moment a casino stops meeting our standards, it’s out.”
This level of constant monitoring is crucial for maintaining trust. A casino might have been great in the past, but players need to know what’s happening right now—and Bojoko ensures that the rankings reflect reality.
The Biggest Mistakes That Keep Casinos Off the List
Not every casino makes the cut, and most never will.
“One of the biggest mistakes is having unfair bonus terms or just not wanting to make the extra effort on payment methods and game selections,” Ødegården says.
“You can’t just have the basics,” he explains. “To be the best, you can’t just have the basics; you need to excel in the niches as well. Lowrollers should feel at home. Highrollers should feel at home. You need to excel in live casino games. You simply have to be the full package.”
“It is not enough to be good. Not being present on this list does not mean that you’re not great or even fantastic. We have a full top 100 list as well if the top 10 is not enough for you, and frankly, all the brands there are great. The top 10 are simply the casinos that manage to check all the boxes and keep our users excited and happy.”
