Checkd Group has established a new digital PR team to boost its organic search performance across its key sites in the UK and North America.
James Dixon has been installed as Head of Digital PR at Checkd Media, the group’s content and marketing arm. He leads a team that will work on boosting the visibility of proprietary brands in the UK, US, Canada and South America, including Footy Accumulators, The Winners Enclosure and FlashPicks, while also providing digital PR services to partners through the creation of a performance marketing service offering.
The launch of the new service intends to supercharge Checkd’s new and existing brands, providing a more solid focus on organic performance as a key traffic and revenue-driving channel, with digital PR as a linchpin.
A former journalist with 10 years of experience in the iGaming industry, Dixon arrives from online casino affiliate BonusFinder, where he has a proven track record of success in key markets around the world.
George Rogan and Liam Conroy have joined Checkd Media as Digital PR Managers in support of Dixon, while Charlie Giblin has been appointed Digital PR Executive.
The new hires follow Rob Cable’s appointment as PPC manager late last year, as well George Webb joining as Head of SEO to bolster the company’s activity in the UK and US.
James Dixon, head of digital PR at Checkd Media, said: “This is a key moment for the trajectory of the Organic team, bringing together an industry-leading passionate and experienced team that will accelerate the growth of Checkd Group’s brands going forward.
“The benefits of having a team in-house have already been visible with huge improvements in our keyword rankings resulting in record monthly traffic and conversions, with the teams’ improved efficiency meaning we can react quickly to leverage key opportunities to improve the authority and expertise of the brands.
“The team are going to be living and breathing the brands and we’ve made sure to bring in a lot of very experienced people that understand the kind of ideas and approaches that work as we establish a forward-thinking team to tackle our brands’ strategies.”
Alex Beecham, managing director at Checkd Media, added: “The establishment of our new digital PR team serves as a watershed moment, as we bid to enhance the visibility of our leading brands and content.
“The new personalities and expertise we have brought on board will help us to reach new audiences all over the world. It’s a really exciting time for us and represents real progress for our team.”
