BetitRight’s in-play product strengthens Betfred

BetitRight’s in-play product enters the second year providing its bet prompt service to bookmaker, Betfred.

Over the past 12 months, data taken from several operators and organisations reveals that 24% of sports bettors who engaged with the in-play content added to their bet-slip. Furthermore, there was a 450% increase in usage of the product by customers between launch and the end of the football season. BetitRight’s in-play product combines predictive models, live event feeds and bookmaker price feeds to create in-play bet prompts on all the headline fixtures. Betfred has introduced the in-play service for over 50 football markets, with 10-25 prompts generated per match.

Henry Newman, sporting risk co-founder, said: “We’re delighted with the feedback we’re getting on the product from our partners and will build on these solid foundations in 2022 by improving the existing product. On top of this we are building new products, to help all who engage with our in-play offerings, bet better.”