Bede Gaming has partnered with AI and data science powerhouse Future Anthem to provide its iGaming operators with an innovative new approach to product tooling.
Bede Gaming provides pioneering operators with innovative solutions to achieve significant digital ambitions, and this new strategic partnership will enable a multitude of new benefits for its customers.
Future Anthems can offer expertise with an advanced level of real-time, data-driven personalisation for every step of the player journey – across casino, sports betting, and lottery.
“Being pioneering is already within our value set at Bede. This new partnership with Future Anthem is a natural step for our strategic ambitions, demonstrating our commitment to providing market leading products built on cutting edge technology,” said Colin Cole-Johnson, Bede Gaming chief executive officer.
“We are dedicated to a customer-centric product offering, with Amplifier AI being the latest of our continuous efforts to enhance the platform’s features and services.”
The Amplifier AI integration will provide new functionality that will optimise player acquisition, enhance engagement, and boost retention. This will include more personalised content (such as smart games lobby features, with more personalised game content suggestions for players) and marketing recommendations & enhancements for Responsible Gaming tools, as each gaming session is scored for risky play.
Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.”
