Oriana Branon has joined Aristocrat Gaming as vice president of communications and corporate affairs.
Branon has been recognised for her strong communications performance record, including PRWeek’s “Women to Watch” and PRWeek’s “40 Under 40,” and featured as a Latina advocate in Latina Style and Forbes. She holds a Bachelor of Arts degree in Communications and Sociology from the University of California, Santa Barbara. She sits on various non-profit boards dedicated to opening pathways for underserved communities, and is passionate about mentoring women of colour professionals.
Reporting to CEO of Aristocrat Gaming Hector Fernandez, Branon will be a member of the executive leadership team. In this newly created role, she will oversee all external and internal communications for the Gaming division, and provide strategic guidance on the organisation’s environmental, social, and governance (ESG) as well as sustainability and ethical impact, and diversity, equity, and inclusion.
Hector Fernandez said: “We are thrilled to welcome Oriana to the Aristocrat Gaming team, where she will support our mission to bring joy to life through the power of play.”
“Oriana’s extensive communications background across business and consumer markets, stellar track record of storytelling, and commitment to social impact demonstrate she will be an incredible asset to our company during a time of rapid growth.”
Branon recently led corporate communications for financial tech giant Bill.com, where she drove the company’s external visibility in the wake of their IPO. She was also the first PR hire for Alaska Airlines in California, helping the company to win the hearts and minds of consumers post-Virgin America acquisition.
Oriana Branon added: “I am excited to join Aristocrat Gaming to build on the company’s rich history of delivering award-winning and entertaining gaming experiences to players around the world.”
“I look forward to working with the team to capture the tremendous opportunity ahead.”
