BETER, fast-paced betting content and data in regulated markets across the world, has strengthened its sports division with the appointment of Maksym Vitushko as General Manager.
Bringing this expertise and experience to BETER, he will be responsible for further developing its sports division, encompassing table tennis, basketball, and ping pong. This includes defining goals, developing, and deploying strategies and driving growth.
Maksym has also been tasked with enhancing operational excellence at the company, which involves adding new sports disciplines to its growing portfolio, amplifying existing disciplines including its flagship, Setka Cup table tennis tournaments, onboarding new operator partners, and pushing BETER into new markets.
Gal Ehrlich, CEO of BETER, commented on this new appointment, saying “Maksym has an incredibly strong background in transforming local and international companies, we are thrilled to be able to leverage his experience and expertise as we push ahead with our goal of becoming a leading, global fast-paced betting content and data provider.
“We have ambitious expansion plans for 2024 and the years to follow, and Maksym will undoubtedly help us achieve the goals we have set in our strategy.”
Maksym Vitushko, Sports General Manager at BETER, added: “I am delighted to have joined BETER and to be a part of a sports team that has already achieved great things, including building such a prominent and in-demand product as the Setka Cup.
“I have the experience and knowledge to take on this role and the responsibilities that come with it, to bring value to BETER as it continues to establish itself as the leading provider of next-gen content to operators in the global online betting industry.
“I’m incredibly proud to be playing a part in BETER’s journey and look forward to working with the team to not only achieve but exceed our goals.”
