Amplifier AI’s Optimise module upgrade enables studios and operators to see how players really play casino games
Future Anthem, who specialises in AI and data science, has announced a major new upgrade to its all-in-one personalisation product Amplifier AI, including enhanced features and functionality for the popular ‘Optimise’ module which shows expertise views of player and game behaviours.
With quick views and a simple-to-use interface, ‘Optimise’ analyses millions of anonymised bets to enable product and commercial teams to clearly identify the player behaviours driving gaming activity, therefore increasing player engagement by empowering data-driven decisions.
The latest improvements to Optimise include powerful player clusters that utilise AI to analyse how different players play games. This allows customers to make behavioural comparisons across games, regions, and brands. This also allows driving key decisions for promotions, positioning, and design.
Additional upgrades allow customers to index game launches, comparing and benchmarking early activity against prior releases, track performance using granular gameplay views, and access capabilities that identify growth opportunities including game retention and opportunity games.
Chris Conroy, chief data & product officer at Future Anthem, said: “Significant financial investment, time and team effort has gone into enhancing Optimise to ensure it continually offers a best-in-class AI-driven experience for suppliers and operators.
“These improvements to Optimise build on its capabilities to empower our customers to build better products by utilising data to personalise every step of the player journey. Furthermore, this module will only continue to become more impactful as we refine and improve it in the months to come. It’s quick to launch and easy-to-use, a great demonstration of the power of great technologies applied to granular game data.”
Optimise is already a powerful tool for others in the industry, as noted by Tom Wood, ceo at RAW, “My daily routine starts with Amplifier AI’s Optimise module — deeply understanding our game performance and player behaviours. The RAW team lives and breathes the behavioural analytics, it underpins our game roadmaps and customer launches.”
