2mee, the platform that allows online gambling brands to send humans as holograms, has expanded its suite of products with the launch of HoloAd, the industry’s first influencer advertising platform.
HoloAd puts the power of next-generation influencer brand marketing in the hands of affiliates and their operator partners. It allows publishers to create new advertising real estate, unlock additional revenue streams and take audience engagement to the next level.
For operators, it allows them to deliver brand ambassadors as hologram messages via their affiliate and publisher partners, creating unique channels to deliver brand narrative and acquisition messaging to wider audiences.
A HoloAd can be inserted anywhere on a website page or within an app. Messages can be launched from existing empty space or can sit on top of page content, both editorial and advertorial. This means it delivers 100% added value.
Because it extends an affiliate’s advertising real estate, it opens up an entirely new revenue stream for publishers and their partner online sportsbook and casino brands. Affiliates simply identify space, integrate 2mee’s HoloAd API then display and earn.
HoloAd is an effective marketing tool for affiliates looking to monetize their apps. It can fill the mobile screen space, delivering engaging, compelling messages from operators’ brand ambassadors and celebrity endorsers. They can also be used to launch entire app takeovers, with brands able to deliver messages from their ambassadors through compelling push notifications. For those who are already on board, CTR rates are in excess of 26%, delivering a significantly greater number of leads to the operator.
James Riley, CEO of 2mee, said: “HoloAd has been developed to allow online gambling operators to distribute brand ambassadors and influencers as advertisements across affiliate websites and apps. This makes it a mutually beneficial, high-value tool.
“A HoloAd advertisement really is worth a thousand words and the early numbers support this. It is proven to deliver engagement levels that are 10x greater than a standard ad, supercharging conversions and revenues for both affiliates and operators.
“Influencer advertising really is the future for online gambling brands and affiliates, and in 2mee and HoloAd they have the most powerful platform and tool to unlock the huge untapped potential it provides.”