Following last month’s successful launch in New Jersey and an extension of its partnership with Caesars in Indiana, challenger online casino brand PlayStar will be stepping up its plans to take the US market by storm by joining forces with GF Gaming in Colorado. Although online casino is still to regulate in the Centennial State, the new arrangement will see […]

Just a few weeks after debuting its launch in New Jersey, PlayStar has secured yet another market access deal in the state of Indiana after extending its relationship with Caesars Entertainment. The addition of Indiana provides a future growth opportunity for PlayStar when that market regulates online gaming, and pending regulation timing will sit nicely after PlayStar’s launch in New […]

PlayStar has reached an agreement with IGT PlayDigital to host the latter’s full suite of casino titles ahead of its launch in the US. The new partnership agreement will now see player-favourite IGT slots such as Cleopatra Gold, Pixies of the Forest and Fortune Coin feature at PlayStar Casino, along with new releases including omnichannel games Stinkin’ Rich and Lion […]

Light & Wonder, Inc. has extended its presence in the United States after signing a deal with PlayStar. Through Light & Wonder’s OpenGaming aggregation platform, the newly established PlayStar online casino will have access to a wide selection of the studio’s games available following its launch in New Jersey. In addition to games like 88 Fortunes, Hypernova Megaways and 100x […]

Symplify has signed a four-year partnership with PlayStar. As part of the deal, PlayStar will employ Symplify’s brand new Onpage AI, giving users a personalised and tailored web experience based on machine learning. PlayStar will also utilise Symplify’s Campaign and Journey builder to drive growth in the regulated US market. Responsible gaming is at the heart of the business and […]

Evolution has signed an agreement with PlayStar. The initial deal is for the provision of Evolution’s online Live Casino and ‘First Person’ RNG-based casino games in New Jersey for PlayStar’s US market debut later this year. Under the agreement, PlayStar customers will be able to enjoy a range of Evolution online Live Casino games and ‘First Person’ casino games on […]

Pariplay has partnered with PlayStar to support its imminent launch in New Jersey. This latest partnership will also see Pariplay’s in-house development studio, Wizard Games, providing its content to PlayStar customers, including Dragons of the North, Rumble Rhino Megaways and Wildwood Buffalo. Andrew Maclean, VP of Sales at Pariplay, said: “We continue to look to add innovative and exciting partners […]

PlayStar has named Jon Bowden as its new chief marketing officer. Bowden has held senior branding, marketing and advertising roles at some of the biggest names in the industry over the past 10 years. This includes Entain as well as Rank Group, Gala Coral and Ladbrokes Gala Coral. He joins PlayStar from Entain where he was brand director for Gala […]

Intelitics has been selected by PlayStar to support its launch in New Jersey which is set for the first quarter of 2022. The partnership will see Intelitics provide PlayStar with its scalable customer acquisition tracking platform, allowing the operator to make informed, data-driven campaign decisions across all user acquisition channels including affiliates and paid media. Intelitics platform and product suite […]

PlayStar has appointed Gustav Vadenbring as chief financial officer. Vadenbring is a corporate finance veteran with more than 20 years’ experience that includes mergers and acquisitions, IPOs, developing growth companies and investments. PlayStar plans to leverage this as it continues to deploy its growth plans for the US market where it is set to make its debut in New Jersey […]