Enteractive has formed a new alliance with Coolbet to execute player activation campaigns across target markets, in various Latam markets. The partnership will see Enteractive implementing activation projects for the Coolbet brand, with a focus on the activation of registered non-funded player accounts to reduce registration churn and reactivation campaigns to bring back lapsed players. Leveraging Enteractive’s cutting-edge (Re)Activation Cloud platform, […]

Enteractive, the leader in retention services, has been engaged by Rootz, a leading operator with multiple brands across global markets, to provide reactivation services to win back active players from lapsed accounts, in markets including Canada, Finland, and New Zealand. The Malta-based iGaming company began campaigns with Enteractive in Q4 2022, with a focus on the Caxino, Wheelz, and Wildz […]

Enteractive has begun activity with NetBet customers in the Italian market, both for its casino and sports betting player segments. The campaigns will be run on behalf of NetBet’s Italian brand offerings, increasing player retention and loyalty with Enteractive’s services through seamless integration of selected player databases, with native-speaking agents being able to engage with players in each market with […]

Enteractive has been awarded the Cyber Essentials Plus certification, enabling the company to highlight its credentials as trustworthy and secure when it comes to cyber security. The Cyber Essentials Plus certification is an effective, UK Government-backed industry-supported certification scheme, highlighting the utmost protection against common cyber attacks, and keeping client data security to the standard of excellence demanded by the […]

Enteractive has expanded its US market reach with a new service licence granted by the Pennsylvania Gaming Control Board (PGCB). The licence adds to Enteractive’s existing service licence from the New Jersey Division of Gaming Enforcement (NJDGE), which was issued in April 2021.  Enteractive is now able to actively engage with US players in New Jersey, Illinois, and Pennsylvania. Andrew […]

Enteractive has appointed Faye Williams to head of account management for the B2B team, reporting to chief business officer, Andrew Foster. Williams has more than seven years of experience in the iGaming and sports betting sectors having worked with leading industry names including Betfair, Betsson and GiG prior to joining Enteractive. The appointment will further strengthen Enteractive’s B2B team as […]

Enteractive has teamed up with Muscats Motors to give away a Range Rover Evoque at the Enteractive Cup, taking place on September 3-4 at Marsa Golf Club. The Enteractive Cup is now in its third year, with the cream of iGaming’s golfers taking part in the three-day tournament. There are always some great prizes for the longest drive and closest […]

Enteractive has agreed a partnership with GiG Marketplace, a resource for clients of the full-service GiG platform. The GiG Marketplace introduces approved third-party services to GiG clients, with integration made simple through a provider’s positive and established relationship with GiG. By joining GiG Marketplace, the company aims to reach a new pool of clients that will benefit from Enteractive’s reactivation […]

Enteractive has revealed the results of a survey of attitudes towards customer relationships in the United States. The survey was commissioned by Enteractive and conducted online by The Harris Poll among over 2,000 US adults 18+ to shine a light on consumer preferences and attitudes in the US, as the European CRM experts enter the market in 2022. With recent […]

According to a new survey from the American Gaming Association (AGA), more than 17% of American adults plan to wager $3.1 billion on this year’s NCAA Men’s Division I Basketball Tournament. However, Enteractive states that retention of these new players will be key to maintaining growth in the current gold rush to build a loyal customer base. Mikael Hansson, founder […]