OpenBet has launched its digital and retail technology with long term partner Betfred Sports in Iowa. The Betfred Sportsbook situated inside the Grand Falls Casino & Golf Resort is a facility spread across 3,500 sq ft., now powered by OpenBet’s retail solutions including betting counters and self-service kiosks. In addition, OpenBet’s digital technology provides Betfred Sports and its customers with […]

BetitRight’s in-play product enters the second year providing its bet prompt service to bookmaker, Betfred. Over the past 12 months, data taken from several operators and organisations reveals that 24% of sports bettors who engaged with the in-play content added to their bet-slip. Furthermore, there was a 450% increase in usage of the product by customers between launch and the […]

Paysafe has announced an expanded partnership with Betfred USA Sports, the wholly-owned US subsidiary of UK-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program. The announcement marks the expansion […]

Games from Pariplay, a leading aggregator and content provider, are now live with UK brand Betfred. The Malta-based supplier makes its debut on the operator’s Games tab today as part of a deal which will help it cement its position in the market. More games are due to follow in the coming weeks from Pariplay’s extensive portfolio of more than […]

Scientific Games has expanded its sports betting partnership with Betfred to roll out its digital and retail solutions in the state of Colorado. Following Betfred’s selection of Scientific Games to provide OpenSports in Pennsylvania earlier this year, the two companies have now extended their collaboration to include digital and retail sportsbook services at the Saratoga Casino Black Hawk in Colorado. […]