BETER has promoted Maria Mashchenko to the role of general manager of the BETER Sports business unit. For the last two years Mashchenko has held the role of COO and been responsible for the company’s development of in-house, outsourced and franchised sports and esports tournaments, taking them to a whole new level through various collaborations with prominent sports and esports […]

BETER has added a new discipline to its sports offering. The company will now power and distribute the Asian Basketball League (ABL) events which will take place in Bishkek, the Kyrgyz Republic, and are organised in partnership with the National Basketball Federation. As part of this agreement, BETER will provide live streaming, data and odds for 66 basketball matches of […]

BETER has appointed Evgeniy Bekker as esports general manager, a newly created role. The appointment will allow BETER to continue strengthening its esports vertical to meet the company’s growth potential and market expansion plans. Bekker initially joined BETER’s management team as chief trading officer in 2020, taking an active role in scaling the company’s growth and success of its next-gen […]

BETER has secured a partnership with the SOFTSWISS Game Aggregator, an iGaming content hub including more than 12,000+ casino games. The new partnership will see BETER’s live casino products expand its presence to new brand and GEOs. At the same time, SOFTSWISS clients will receive access to the library of the modern game provider, including a wide range of games, […]

Leading provider of next-gen content and data, BETER is making its debut at G2E Asia 2022 — a must-attend marketplace for the Asian gaming and entertainment industry. The company will be exhibiting its diverse and newly updated range of sports, esports, gaming, and live B2B products at stand B620, while sharing its insights on the latest trends in the betting […]

BETER has enhanced its 24/7 efootball live streams with an in-play statistics widget. This new feature is designed to provide bettors with additional information on players’ performance in ESportsBattle tournaments. The new widget displays individual players and head-to-head stats, which is the win/loss ratio of a pair of players in all matches they played together, allowing bettors to quickly assess […]

BETER is terminating its co-operation with all Russia-based business partners. Given the status of war between Ukraine and Russia, BETER’s senior management now considers the wider BETER global community as morally unable to continue doing business with a country that is an aggressor nation for many of BETER’s partners and stakeholders. Following the announcement, BETER will now cease all business […]

BETER Live has announced studio expansion plans as it continues in its bid to revolutionise the vertical. The provider plans to double the number of tables in its main studio by the end of the year. BETER Live’s cinema-style studio currently boasts impressive features including dynamic lighting, 4K quality cameras and an interactive wall. Anna Vikmane, director at BETER Live, […]

BETER Live has signed an agreement with Parimatch. Under the agreement, BETER LIVE’s newly launched portfolio of live casino games will be available to Parimatch customers. All four of BETER Live’s new titles will be added to the site, meaning Parimatch customers will be able to enjoy casino classics like Roulette, Blackjack, Top Card and Baccarat. In addition, each live […]

BETER has announced the appointment of Yori Arami as chief revenue officer. Arami will join BETER’s commercial team to deliver its ambitious expansion plans. Formerly commercial director at Playtech, Arami brings with him a wealth of tier one experience spanning over a decade, having worked with the likes of Bet365, 888, Mansion Group and Veikkaus. With an established industry reputation […]